• 12 hours of full lift & volume

• Strengthens, revitalizes and thickens

• Smudge-free, flake-free, clump-free

• Ophthalmologist tested

For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats. Remove easily with the RMS Raw Coconut Cream or Ultimate Makeup Remover Wipes (sold separately).

96% adds lift to my lashes
93% lashes look lengthened
93% instantly adds dramatic volume to my lashes
90% makes my lash line look fuller

Candelilla Wax Rich in vitamins and antioxidants that protect skin while helping to retain optimal moisture.

Organic Shea Butter Originating from the seeds of the African karite tree, unrefined organic shea butter is a rich moisturizing butter known for long lasting, ultimate hydration.

White Tea Leaf Extract From the Camellia Sinensis plant comes this detoxifying and potent antioxidant that helps protect against free radicals.

Is this mascara waterproof? Will it hold up in humid climates? Is it tearproof or sweatproof? This formula is not waterproof. However, thanks to our Tri-locking system, Straight Up™ Mascara stays in place without smudging or flaking.

Which specific ingredients make up the Tri-locking system and how does it work? Containing 3 unique binding ingredients - 2 waxes and a starch - this trio of natural ingredients wraps around the lash to deliver smudge-free, flake-free longwear. The ingredients include Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Zea Mays (Corn) Starch (non-GMO).

How do you recommend removing my mascara? The oil-water formula ensures easy removal, without any tugging or breakage. We recommend using RMS Ultimate Makeup Remover Wipes to easily remove mascara. Gently wipe face with unfolded towelette, and remove all traces of even the thickest eye makeup. Follow with your normal facial cleanser. We also recommend using our Raw Coconut Cream which can be used as a makeup remover or cleanser. Apply a minimal amount of product to the face and work gently into the skin and lashes. Remove with water and a soft cloth.

How do I know when to replace my mascara? Based on the formula and testing performed, the product can be used for 6 months after opening (PAO). However the FDA recommends replacing mascara every 3 months. For more information, visit: https://www.fda.gov/cosmetics/ resources-consumers-cosmetics/cosmetics-safety-qa-shelf-life

How can I avoid clumping? To avoid clumping, we recommend removing any excess mascara from the wand before application. Slide brush out and scrape mascara back into the tube. This will ensure a dryer brush so you can build with light layers without weighing lashes down or causing clumpiness.